We are giving up meat, and the slaughterhouse proprietors are sorry “How will the business go on?”, as if that were a very wonderful business. The sooner you close that business, the better. That will be good for you. Liquor shops, breweries, cigarette factories–they are all worried how business will go on. Cow slaughter is the greatest sinful activity. They don’t know what they are doing. Therefore, a thorough overhaul is required; otherwise their stool-bound brains can’t be cleansed. Yes, we are washing your brain, because you have so much stool in your brain. We are sweepers engaged on behalf of God to wash the stool from your brain. We have to do it. You modern civilized atheists can’t even sleep peacefully, which a dog can do–yet you claim education. We are teaching that if you have illicit sex life you’ll be implicated in so many ways. So if I say, “No illicit sex,” what is the harm? But you are so sinful that you are killing your own children, and you don’t even know it is sinful. We have to wash your brain.

Srila Prabhupada in discussion with Satsvarupa, BTG 1977